ekstreme provider

Product: Provider Hand phone Name: Extreme

Introduction:
Competition between product provider hand phones is very crowded. But we believe with our product can take interest a lots of people because we offer product with new image and very good price.

Findings:
Consumer Demand: Can communicate easier and cheaper.
Needs : Practical
Wants : Fell free in communication, more enthusiastic
Main Competitor : pro-XL
Target Market : Employee

Recommendation:
Product : Phone package with special offer
Brand :









CREATIVE STRATEGY

1. Target Audience
Gender : Male and Female
AGE : 15th-25th
S.E.S : B and C
Occupation : Student, Employee.
Lifestyle : Simple, modern.
2. Promise
Physically : Practically
Emotionally : Free, more enthusiastic
3. Reason Why
We built 26 tower in 26 province with the result that range of communication more wide, cheaper price that we offer in communication easy to use because distributing more enough.
4. Tone & Style
we use model that active and dynamic with red and yellow color for color image that we create.
Background, we use are form of city that thirsty will try new things and bright color and give happiness.
5. Creative Narrative
Our advertising tells about heroism that use our product as helper from hard communication information from other provider that disseminator promise.
6. Sales Promotion
Gift : Lottery for buying our product with prize (3pc Nokia N95 Black Ed.)
: Goody bag (t-shirt, hat, brochure) for our customer that buys our product.